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Building a Successful 21st Century Music Career

By Simon Cann

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Composed by Simon Cann. Books and DVDs; Method/Instruction; Pro Audio; Pro Audio Textbook; Reference Textbooks. Book. Alfred Music #54-1598633708. Published by Alfred Music (AP.54-1598633708).

Item Number: AP.54-1598633708

ISBN 9781598633702. English.

Building a Successful 21st Century Music Career provides the plan of attack that professional and aspiring musicians, songwriters, producers, DJs, and managers need to make their dream of making music into a career come true. It looks at how to proactively develop a sustainable and rewarding music career within the realities dictated by the new 21st century marketplace, beginning with a look at the changes the music industry has faced in the last few years, which have broken the conventional 20th century music industry thinking -- iTunes, the collapse of the CD market, cheap home recording, and so on -- and the new opportunities that these changes have introduced. It then moves on to how to build and keep a fan base, and how to translate that into making money or getting a deal. Publicity, product development, finances, the benefits and drawbacks of signing a record deal, and much more are covered in detail. This book is the most thorough and up-to-date guide to starting and maintaining a music career-- a must for every musician's bookshelf.

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