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17357113
17357113
17357113

This Business of Global Music Marketing

Global Strategies for Maximizing Your Music's Popularity and Profits

By Tad Lathrop

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Global Strategies for Maximizing Your Music's Popularity and Profits. Book. Hardcover. Watson-Guptill #0823077888. Published by Watson-Guptill (HL.331894).

Item Number: HL.331894

ISBN 0823077888. 6.25x9.25 inches.

Worldwide tours, internet downloads, international album distribution – the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This book offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more.

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