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19463974
19463974
19463974

Managing Your Band

5th Edition

By Dr. Stephen Marcone

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5th Edition. Book. Softcover. Published by HiMarks Publishing Co. (HL.333079).

Item Number: HL.333079

ISBN 0965125068. 8.5x11 inches.

One of the most comprehensive books available covering entrepreneurship, branding, social networking, publicity, touring, contracts, marketing, trademarks, merchandising and record companies. This latest edition includes the intricacies of 360 deals and new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.