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Executive Profiles

  • Nick Babchuk, Founder and Chairman

    Nick Babchuk founded Sheet Music Plus in 1996 as a pilot site and transformed the company into a $25 million annual business. Nick also founded MusicianStore.com, the private equity firm Sverica International, and its predecessor, Sverica Partners.

    Nick's interest in musical instruments began in his youth when he purchased used instruments to fix up and resell to buyers. He has also dabbled in studying a wide variety of instruments including learning to play the trumpet, baritone, trombone, marimba, drums and classical guitar.

  • Jenny Silva, Chief Executive Officer

    Jenny Silva manages the day to day operations of Sheet Music Plus, including marketing, technology, operations and finance. Jenny began her career with Sheet Music Plus 8 years ago as the VP of Marketing, and over the years, has been involved in many aspects of the business. Prior to Sheet Music Plus, Jenny co-founded Hearing Science, a venture backed chain of audiology and hearing aid practices.

    At home, Jenny enjoys playing on the piano with her kids.

  • Ahroon Yoch, VP of Marketing & Merchandising

    Ahroon is responsible for acquiring and retaining customers through a variety of online and offline marketing strategies. Prior to joining Sheet Music Plus, Ahroon spent over 10 years in a variety of Internet marketing and eCommerce roles as companies such as Shutterfly, RedEnvelope, wine.com, wellsfargo.com and Pottery Barn.

    In her early years, Ahroon played the flute and guitar and is looking forward to playing music with her young daughter.

  • Chiaki Hinohara, Director of Operations

    Chiaki Hinohara began his career with Sheet Music Plus more than 12 years ago as one of the company's first employees. During his tenure at Sheet Music Plus, he has managed three different locations and has seen the company grow from a virtual one-man-operation to the thriving company with an impressive breadth of selection that it has today.

    In his spare time, Chiaki plays heavy metal guitar. He also worked as a trainer assistant for the Japanese gymnastics team in the 1992 Barcelona Olympics.

  • Elmar Jakoby, Chief Financial Officer

    Elmar Jakoby manages all financial, legal and HR tasks of Sheet Music Plus. Elmar has over 20 years of Finance and Operations experience in the US and Europe mainly focusing on the high tech and international retail industry. He has strong expertise in process improvements & cost control, financial planning & modeling, implementing financial systems & tools, M&A & integrations, strategic & corporate restructuring and managing growth.

    Elmar enjoys classical music at home and in the Symphony.